Customer behaviour Essay Example for Free

guest behaviour EssayWhat is Electronic Commerce?Commerce The supercede of commodities, buying and selling, of products and services requiring transportation, from arrangement to location is known as commerce. E-Commerce From a communications perspective, e-commerce is the delivery of data, products/services or compensations via hollo lines, Fax, computer networks or any other means.What is Electronic Commerce?From an online perspective, e-commerce provides the capability of buying and selling products and information on the meshwork and other online services. It refers to a wide range of online rail line activities for products and services. Any form of business transaction in which the parties interact electronically rather than by somatic exchanges or direct physical contact.Difference amidst E-Commerce E- business organisationElectronic commerce or e-CommerceE-commerce covers online processes that touch customers, suppliers and external partners, including sales, marketing, order taking, delivery, customer service, get of raw materials and supplies for production. more(prenominal) sophisticated system such as flight and hotel reservation system.e-Commerce breaks into two componentsOnline Shopping the scope of information and activities that provides the customer with the information they need to conduct business with you and make an informed buying decision. Online acquire the engine room infrastructure for the exchange of data and the purchase of a product over the profit. Online purchasing is a parable used in business-to-business e-Commerce for providing customers with an online method of placing an order, submitting a purchase order, or requesting a quotation.E-Business is a super-set of E-Commerce.E-business includes e-commerce but likewise covers internal processes such as production, inventory management, product development, risk management, finance, and human resources. E-business includes electronic mechanism to break up information not directly related to buying and selling of goods. ExamplesProduct specifications, customer testimonials, and product reviews. Purchasing activities on your site, e.g., order forms, shopping carts, and credit card impact. Customers set upt interact directly with the firm. (territory barrier) recital of ECThe term e-commerce was originally conceived to describe the process of conducting business transactions electronically using engine room from the Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT).These technologies, which first appeared in the late 1970s, allowed for the exchange of information and the execution of electronic transactions between businesses, typically in the form of electronic purchase orders and invoices. EDI and EFT were the enabling technologies that laid the groundwork for what we now know as e-commerce. The Boston Computer Exchange, a grocery store for used computer equipment started in 1982, was one of the first known exa mples of e-commerce. Throughout the 1980s, the proliferation of credit cards, ATM machines and telephone banking was the next step in the evolution of electronic commerce. The birth of companies such as eBay and Amazon (launched in 1994) really began to lead the way in e-commerce. Both eBay and Amazon were among the first to establish prominent e-commerce brands. The intimately prominent e-commerce categories today are computers, books, office supplies, music, and a variety of electronics. Dell.com,1997Types of EcommerceB2B( Business to Business E-commerce) or Inter-Organizational E-commerce B2C(Business to Consumer E-commerce)C2B( Consumer to Business E-commerce)C2C( Consumer to Consumer E-commerce) or Ecommerce Involving Intermediaries Intra-organizational E-commercem-commerce(Mobile E-commerce)Business to Government E-CommerceB2B (Business-to-Business) or inter-organizational Ecommerce Companies doing business with each other such as manufacturers selling to distributors and who lesalers selling to retailers. Pricing is based on quantity of order and is often negotiable. B2B is used to meliorate business relationship among orgz. (invoices, cheques, purchase orders, financial reports) are in electronic for. For Example Logistic companiesBenefitsprovider Management (reduce no. of suppliers, processing coast, and cycle time) Inventory Management (list of items/product, eliminate out of stock items) diffusion Management (list of ships cargo, purchase orders etc) Channel Management (reduce labour, time saving)Payment Management (electronic payment reduce clerical errors, lower transaction fee and coast)B2C Business to ConsumerIn B2C seller is a business organization buyer is consumer. In this case costumer directly interacts with company, i.e. books and cds buy online and earnings used as a median(a) for transaction. Newspapers reading and weather forecasting are used as a B2C E-commerce. This type of e-commerce improve the flow of information between firm a nd customers. Examples are ebay.com, and amazon.com.C2B Consumer to BusinessA consumer posts his project with a set budget online and within hours companies review the consumers requirements and bid on the project. The consumer reviews the bids and selects the company that entrust complete theproject. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions. FreelancingC2C (Consumer-to-Consumer) orE-commerce Involving IntermediariesIn this type both seller and buyers are consumers.There are many sites offering free classifieds, auctions and forums where individuals can buy and sell. PayPal where people can send and receive money online with ease. Olx.com auction service is a gravid example of where person-to-person transactions take place everyday.Intra-organizational E-CThe purpose of Intra-organizational applications is to help a company exercise the relationships that are critical to delivering superior customer value by pay ing close attention to confused functions in the organization. BenefitsWorkgroup communicationsElectronic PublishingSales force ProductivityBusiness to Government E-CA platform for businesses to bid on government opportunities. It refers to the use of the meshing for public procurement, licensing procedures, and other government-related operations. It reduces the risk of irregularities.Income valuate Department, Excise and Taxation DepartmentM-CommerceMobile commerce is the buying and selling of goods and services through piano tuner technology i.e., cellular telephones and personal digital assistants (PDAs). Including mobile banking (when customers use their handheld devices to access their accounts and pay their bills). rouse payment and account reviews can all be conducted from the same handheld device. Delivery of entertainment, financial news, sports figures and dealingsupdates to a single mobile device.Advantages of e-commerce for businesses?Reduction of costs in the bus inessE-commerce serves as an equalizer. It enables start-up and small- and medium-sized enterprises to chain of mountains the spherical market. E-commerce makes luck customization possible. E-commerce applications in this area include easy-to-use ordering systems that allow customers to choose and order products harmonise to their personal and unique specifications. E-commerce allows network production. This refers to the parcelling out of the production process to contractors who are geographically dot but who are connected to each other via computer networks.What forces are fuelling e-commerce?There are at least three major forces fuelling e-commerceEconomic forces. One of the most evident benefits of e-commerce is economic efficiency resulting from the simplification in communications costs, low-cost technological infrastructure. speedier and more economic electronic transactions with suppliers. lower global information sharing and advertising costs.Market forces. Corpora tions are encouraged to use e-commerce in marketing and progress to capture international markets, both big and small. The Internet is likewise used as a medium for enhanced customer service and support. Technology forces. The development of ICT is a key factor in the increase of ecommerce.What are the components of a successfule-commerce transaction loop?To maximize the benefits of e-commerce, a number of technical as well as enabling issues have to be considered. A typical e-commerce transaction loop involves the by-line major players and corresponding requisites 1. The Seller should have the following componentsA corporate Web site with e-commerce capabilities (e.g., a secure transaction server) A corporate intranet so that orders are processed in an efficient air and IT-literate employees to manage the information flows and maintain the e-commerce system. 2. Transaction partners includeBanking institutions that offer transaction clearing services (e.g., processing credit card payments and electronic fund transfers) National and international freight companies to enable the movement of physical goods within, around and out of the country. Authentication authority that serves as a trusted third party to hold the integrity and security of transactions. 3. Consumers (in a business-to-consumer transaction)Form a critical mass of the population with access to the Internet and disposable income enabling widespread use of credit cards and Possess a mindset for purchasing goods over the Internet rather than by physically inspecting items. 4. Firms/Businesses that together form a critical mass of companies (especially within supply chains) with Internet access and the capability to place and take orders over the Internet. 5. Government, to establishA legal framework governing e-commerce transactions (including electronic documents, signatures, and the like) and Legal institutions that would enforce the legal framework (i.e., laws and regulations) and cheer cons umers and businesses from fraud, among others. 6. Internet, the successful use of which depends on the following A robust and reliable Internet infrastructure andA pricing structure that doesnt penalize consumers for spending time on and buying goods over the Internet (e.g., a flat monthly charge for both ISP access and local phone calls).