Environmental Influences Essay

A global plastic manufacturer, Riordan Manufacturing is on twitch among others in the field of plastic injection molding, with annual projected pelf of $46 millions. As an industry leader, Riordan have a labor disembowel of 550 employees and have state-of-the art design capabilities that create innovative plastic designs which win an international acclaim. With its present capabilities, Riordan remains a strong and vibrant attach to in the industry. Riordans plan to open up new disdain in other artless is not new as Riordan manufacturing has one and only(a) in China. India is another country that has a strong potential for employment to thrive.However, the comp whatever needs to control tending(p) ethics issues that argon super valued in that country. Of Course, India is a country with very sensitive coating especially in matter of religion. Which you identify the three most(prenominal) pertinent ethics issues faced by Riordan Manufacturing in conducting origin in you r selected country The most pertinent ethics issues Riordan manufacturing must take into considerations in pose up credit line in India should be the following contrast, sensitivity to topical anesthetic usance and tradition, and sensitivity to the economic assign of the society.While Riordans indigenous interest is to gain profits, they certainly need a strong work force to facilitate its operation. However, Riordan manufacturing must address the ethics issues of discrimination confronting the employee-employer relationship in relation to employment. The ethics issues involve in hiring employees lies on how the management treats their employees, which match to Crane and Matten (2007) stack serve as a moral adventure to employees.The situation of the Indian saving is potential breeding ground for discrimination as the government allows the hiring of employees on contractual basis. Davenport, Crotty, and Torres cited that Indian Law starts from the earthy jurisprudence premise that an employer has a right to terminate the services of an employee without liberal a reason. Riordan Manufacturing can easily fall into temptation to exploit this law to serve its protest interest at the expense of the contractual employees.Although it energy be allowed by law, terminating employees merely on the ground of fixed sense of touch cost allows the participation to select the kind of employees they desired. This is discrimination because in effect, they ar ejecting employees they do not like in favor of others whom they desired. Crane and Matten express that discrimination in essence is a violation of Rawls scheme of Justice, that social and economic inequalities are to be arranged so that they are attached to the offices and positions open to all under conditions of fair equality of luck (p.273). The next ethics issues faced by Riordan Manufacturing in conducting business in India are the sensitivity to topical anaesthetic customs and tradition. In dia is known for its religious nuance of regarding bread and butter as sacred whether human or animal brio. Indeed, for Hindus, cows are sacred. Failure to respect local customs and tradition proven to be disastrous. This is clearly seen in the case of Disneyland in Paris whose initial failure was blamed for Disneys lack of sufficient awareness of the local cultures.Riordan Manufacturing therefore must be aware of Indias local customs and traditions in order not to repeat the same mistake that caused Disney alliance hundreds of millions of dollars in losses during the initial years of Disneyland in Paris. Since the orders products are plastic beverage containers, it assumes no direct connection to what the Hindus regarded as sacred, however, Riordan manufacturing must be equal to(p) to draw a clear concept reflecting the companys fair dealing and high regard for right(a) issues. terminally, Riordan Manufacturing must be able to demonstrate sensitivity to economic conditio n of the community. The company must contribute to the local governments lather of community development by first of all providing employment opportunities to local residents, paying required taxes and other required fees to the local government, and avoid any express transactions via under the table arrangements. Riordan Marketing should also able to recognize its role not only as profit lie company, but also a business organization responsible to both(prenominal) its shareholders stakeholders.That is, the company must care for the environmental and cultural come to of its business operation. How do these ethics issues wedge Riordan Manufacturings marketing efforts Negatively, the lesson that was learned by Disney Company during the initial years of its operation in Paris is the get along how these ethics issues can bushel Riordan manufacturings marketing efforts. Failure to consider these ethics issues impart certainly lead to serious losses as it provide affect the domes tic markets behavior in view of indifferent keep going of Riordans product.As Chryssides and Kaler (1993) pointed out, Riordan Marketing must recognize that business is not just a matter of economic exchange of money, commodities, and profits it involves human interactions, is basic to human society, and is intertwined with the political, social, legal, and cultural life of society (p. 37). Riordan Marketings failure to settle the ethics issues as cited above could seriously damage the marketing of the product and might correct come to worse if a campaign to boycott the product will be spearheaded by any radical organization.India, being second most populous nation on earth and is a fast industrializing economy can be a huge market for Riordan Marketing promising a potential profits for the company. Positively however, the ethics issues discussed above can provide Riordan a positive image and insure domestic patronage if those ethics issues are observed by the company. The ethics issues properly turn to can reduce the negative impact of marketing, and it will also heighten the consumer well-being.Vilcox and Mohan (2007) aptly stated that ethics issues can increase its positive impact by providing consumers with goods and services that can enhance their overall quality of life (p. 50). The impact therefore of those ethics issues can be achieved by the company through creating a positive company image based on cultural awareness, respect and incorporating the customs and tradition to the companys business strategy. If Riordan Manufacturing also wanted to consider marketing to a broader domain that include your selected country (e. g., Europe, Asia), what impact would this have on their marketing strategy? The impact Riordan Manufacturings marketing to a broader region is dependent of the companys overall image. Based on the companys history and flowing business performances, Riordan Manufacturing enjoys a very highly organized and well make business tran saction. They have no bad previous records in terms of their internal operation. The companys human resource has an excellent constitution with regard to employee-employer relationships and in terms of benefits the company provides its employees.The companys respectable reputation of the company will certainly have good impact on their regional marketing strategy. Indeed, Riordan Manufacturings marketing strategy is honorable marketing. In a paper entitled PR Campaign Final Paper of the University of Phoenix Public Relation dated 2007, the paper stated that Riordan Manufacturing is focused on creating an organization that recognize the individual employees richness to the company. According to the paper, the Riordan Manufacturing is bent on creating a socially responsible company to the community which is the stakeholder in this case.Furthermore, the company is doing its best to inform the normal that although their products whitethorn not always be environmentally friendly, the y are completely informed of the public concerns (PR Campaign). Thus, even if Riordan Marketing will consider marketing to a broader region that includes India, it will not have negative impact on their marketing strategy especially in India because they have not profaned any cultural issues or the local customs and tradition of the military country.Rather, addressing ethics issues such as those discussed above will always publication potential gains for the company. Considering that Riordan Manufacturings marketing strategy is it self ethical marketing, it actor they are on the right track as ethics deals with what is good for the majority. The impact of these ethics issues is that it will enhance the companys public relations that will surely have an immense impact on Riordan Manufacturings marketing strategy.The point therefore is clear, Riordan Manufacturings success in creating a company that is highly anchored on ethical principles and values will help them determine its c ourse of success both in the broader region and in a particular country like India. In the meantime, Riordan Manufacturing is on its way of transforming itself towards a company that cares on every spheres of their operation ethically. They are a company that acknowledges responsibility on all their stakeholders beginning from their own employees, the organization, the community, and the country where it operates.Reference ListCrane, A. & Matten, D. (2007) Business Ethics USA University compress Chryssides, G. D. & Kaler, J. H. (1993) An Introduction to Business Ethics UK Cengage Learning EMEA Davenport, G. , Crotty, M. , Torres, P. (2000) Termination of Employment contain Switzerland I LO Pr Campaign Final Paper January 29, 2007 http//www. oppapers. com/essays/Pr-Campaign-Final-Paper/119681 Vilcox, M. W. & Mohan, T. (2007) Contemporary Issues in Business Ethics New York Nova Science Publishers, Inc.